Over the previous few years, digital marketing has progressed significantly. Artificial intelligence, for example, was not cost-effective a few years ago, but it is now becoming more mainstream by the day. As a result, in order for a brand’s marketing strategy to remain effective and current, it must assess its digital marketing techniques on a regular basis.
The following are some of the most cutting-edge digital marketing methods that will have a significant impact in 2021. While these eight techniques are by no means exhaustive, they will help brands get on the right track. The majority of these predicted changes are fueled by customers’ increased importance of authenticity and the improved functionality of digital platforms.
1. Artificial intelligence should be used
Artificial intelligence (AI) began to play a larger part in digital marketing last year. What makes AI so appealing is that it is considerably better at analyzing search patterns and behaviour. AI may now be used to identify how your target audience normally behaves, allowing you to better forecast what your customers actually desire thanks to recent advancements. For example, you can utilize AI to obtain insight into how your customers discovered your business by analysing data from social media sites and blogs.
The use of chatbots, in particular, is predicted to grow rapidly by 2021. While some organizations still prefer to provide customer service in more traditional methods, many have already made the smarter leap to chatbots. One of the reasons for their popularity is the seamless experience they can provide. You can now sync your chatbots across many social media sites thanks to advances in AI. As a result, you may program your website’s chatbot to respond automatically to direct messages sent to you via Twitter or Facebook.
2. Produce (more) video content
Video marketing isn’t a brand-new notion. More and more companies around the world are including video in their marketing efforts. In fact, according to HubSpot’s video marketing data, 54 percent of respondents want marketers to produce more video content.
Not only are videos what consumers want to see, but they also make it easier for businesses to highlight their product’s features and benefits, which is especially important if you’re trying to sell an interactive toy. Even if this isn’t the case, you can still make good use of video. Interviews with experts or a short behind-the-scenes update are just a few examples of the types of videos you can make.
Creating engaging video content has also gotten a lot easier thanks to technological improvements. It’s now a lot more economical and time-consuming, allowing even tiny businesses to produce professional-looking videos.
Uploading videos to social media networks like Instagram, Facebook, and even LinkedIn can help you get started. Because video content is so important on both Instagram and Facebook, they perform exceptionally well together. According to TechCrunch, Facebook receives more than 8 billion video views every day, and according to Animoto, 49% of users have seen at least one video on Instagram TV. After you’ve uploaded your films to these sites, keep an eye on how they’re doing for a few days to see how you may improve your plan.
3. Make use of innovative search techniques
Even while voice search is not now part of Google’s algorithm, it is nevertheless a good idea to prepare. As technology becomes more accessible, customers are becoming more comfortable with visual search and voice-activated technologies like Siri and Alexa. As a result, picture sitemaps and image alt-text will become more important in digital marketing tactics. Additionally, the information must be made more straightforward and conversational in order to be optimized for voice search.